Dual-category proposal · St. Louis base · U.S. shipping
Aquanix can strengthen the aquarium food shelf while Makara offers a distinct Puppy and Adult dog food story for Midwest's mixed-pet retail accounts.
01 / why this makes sense
A small cross-category pilot fits Midwest's broad assortment: one purchasing relationship can test aquarium replenishment and dog food demand without assuming either line is already stocked.
Midwest Pet Wholesale lists aquatics, fish food, dog food and cat products in one wholesale catalog and advertises no order minimums.
02 / proposed range
Start with a compact Aquanix branded fish-food assortment; add private-label packs or retailer-specific formulas and sizes after buyer review.
Present Makara Puppy and Adult as a two-SKU discussion, with the Sri Lankan water-guardian story as its brand context.
03 / commercial route
Our prices are quoted with CIF included. The final quote names the port and agreed delivery terms.
Our team coordinates customs clearance so receiving is straightforward for the distributor.
Product is delivered to the agreed warehouse, with importer, duty and tax treatment written into the quotation.
Commercial terms, importer of record, duties and taxes are confirmed in writing before an order. No price, margin, MOQ or production lead time is assumed here.
04 / illustrative pilot
Illustrative pilot: 12 mixed-pet stores, two Aquanix configurations and the Makara Puppy/Adult pair; review sell-through and reorders after 60 days.
Pilot quantities are discussion examples only; they are not a sales forecast or commitment.
05 / decision path
Choose the retailer channel and first category to test.
Assess samples, specifications and the proposed assortment.
Confirm artwork, nutrition copy, claims and U.S. label review.
Agree MOQ, CIF pricing, clearance and warehouse destination.
Launch the limited test, then review orders and feedback.
Confirm the exact cat/dog-food and aquarium-food assortment by warehouse before SKU selection.
06 / U.S. conversation
We currently work with a U.S. partner in New York. Morpheus PD supports product evaluation and commercial launch discussions; a base sample is available in New York where relevant.
Samples · range brief · commercial discussion