A partnership concept prepared for Independent Pet Supply

Makara-led proposal · Pacific Northwest · Alaska · Hawaii

A considered new dog-food choice for independent retailers.

Makara Puppy and Adult can be reviewed through IPS's selective vendor process. Aquanix is available for stores in the network that operate an aquarium category.

Aquanix fish foodMakara dog foodCIF-inclusive quote
Custom concept artwork for Independent Pet Supply: aquatic and pet retail presentation
Independent Pet Supply / partner conceptIllustrative visual · final packaging by approval
OpportunityLead: Makara
Launch routeFocused buyer review and pilot
DeliveryCIF included · cleared to warehouse

01 / why this makes sense

Built around your channel.

IPS emphasizes product knowledge and vendor training. Makara's story is suitable for a compact education-led pilot once nutrition, labeling and landed economics are approved.

Distributor context

Independent Pet Supply is a family-owned distributor serving independent retailers across the Pacific Northwest, Alaska and Hawaii, with a stated focus on quality pet products.

02 / proposed range

Two brands. A precise starting point.

Aquanix / fish nutrition

Shape the aquarium food shelf.

Offer Aquanix branded fish food to interested aquarium retailers, or develop a private-label/custom formula and pack-size brief where IPS sees a real gap.

Branded wholesalePrivate labelCustom formulasCustom sizes
Makara / dog nutrition

A Puppy and Adult conversation.

Lead with the two Makara life-stage products shown on the brand site. Supply full specification, samples and compliant U.S. materials for IPS review.

Puppy FormulaAdult FormulaSri Lankan story

03 / commercial route

From production to your warehouse.

01 · CIF included

Our prices are quoted with CIF included. The final quote names the port and agreed delivery terms.

02 · Clearance arranged

Our team coordinates customs clearance so receiving is straightforward for the distributor.

03 · Direct delivery

Product is delivered to the agreed warehouse, with importer, duty and tax treatment written into the quotation.

Commercial terms, importer of record, duties and taxes are confirmed in writing before an order. No price, margin, MOQ or production lead time is assumed here.

04 / illustrative pilot

Start small. Learn from reorders.

Illustrative pilot: 12 independent stores in one IPS territory, Makara Puppy and Adult, staff briefing and a 60-day reorder review.

Pilot quantities are discussion examples only; they are not a sales forecast or commitment.

05 / decision path

Five decisions to make it real.

01

Confirm fit

Choose the retailer channel and first category to test.

02

Review product

Assess samples, specifications and the proposed assortment.

03

Approve pack

Confirm artwork, nutrition copy, claims and U.S. label review.

04

Set terms

Agree MOQ, CIF pricing, clearance and warehouse destination.

05

Run pilot

Launch the limited test, then review orders and feedback.

IPS's public portfolio does not establish fish-food demand; Aquanix needs account-level validation.

06 / U.S. conversation

Let's explore Independent Pet Supply together.

We currently work with a U.S. partner in New York. Morpheus PD supports product evaluation and commercial launch discussions; a base sample is available in New York where relevant.

New York U.S. partnership · Morpheus PD

George Statler III

+1 (516) 666-1891info@morpheuspd.io

Samples · range brief · commercial discussion