Dual-category proposal · East Dundee, Illinois · multi-species pet stores
Aquanix gives apet a proposed shelf-stable fish-food lane alongside its livestock and frozen-food offer. Makara can serve the dog-food shelves of selected multi-species stores.
01 / why this makes sense
apet's customer base spans more than aquarium-only shops. That makes a controlled dual-brand test possible while preserving the live-animal service that defines its business.
apet describes itself as a live-pet wholesaler serving retail pet shops with freshwater and marine aquatics, other companion animals and frozen foods.
02 / proposed range
Test a small branded Aquanix fish-food assortment; create private-label or custom formula/size variants only after retailer demand is clear.
Introduce Makara Puppy and Adult through stores that already sell dog food; use the brand's origin and care narrative as supporting shelf education.
03 / commercial route
Our prices are quoted with CIF included. The final quote names the port and agreed delivery terms.
Our team coordinates customs clearance so receiving is straightforward for the distributor.
Product is delivered to the agreed warehouse, with importer, duty and tax treatment written into the quotation.
Commercial terms, importer of record, duties and taxes are confirmed in writing before an order. No price, margin, MOQ or production lead time is assumed here.
04 / illustrative pilot
Illustrative pilot: 12 multi-species pet stores, two Aquanix configurations and the Makara Puppy/Adult pair, with separate category scorecards.
Pilot quantities are discussion examples only; they are not a sales forecast or commitment.
05 / decision path
Choose the retailer channel and first category to test.
Assess samples, specifications and the proposed assortment.
Confirm artwork, nutrition copy, claims and U.S. label review.
Agree MOQ, CIF pricing, clearance and warehouse destination.
Launch the limited test, then review orders and feedback.
apet's public range emphasizes live pets and frozen foods; shelf-stable feed and dog food are proposed additions.
06 / U.S. conversation
We currently work with a U.S. partner in New York. Morpheus PD supports product evaluation and commercial launch discussions; a base sample is available in New York where relevant.
Samples · range brief · commercial discussion